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UNconference breakout discussions
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UNconference attenders proposed 21 breakout session ideas, and 19 discussions were held (2 topics drew no participants). We have a mix of paper and online notes to share, but for now, here are the 21 proposed sessions:
- Managing with Web 2.0
- Encouraging employees to participate online
- Is there still a need to distinguish between internal and external communications in this world of social media?
- Facebook – a content wasteland?
- Creating an engaging intranet
- Leading innovation through practices, tools, people and technology
- Internal Communications – How to build belief/acceptance of executive written company values (when the execs are accountants)
- Internal Communications – How to get clients to “share the stage” of audience attention without overloading on their stuff only.
- Is your organization ready for the change needed for social communication?
- Internal social networking – how open should it be?
- Using idea generation tools internally to get the wisdom of the crowds
- Where does social media fit? Internal/external? Best practices? Resources?
- Social Media – internal/external communications – plus how to use for marketing and PR
- Can social media lead to sales? If so, how do you track it?
- Moving from employee awareness to engagement to ownership
- Using social media to promote and connect at live events
- Should standards for English be changing given the multilingual workplaces?
- Building a media relations strategy from scratch
- Foursquare – what is it?
- Getting your company’s leadership engaged in blogging on the intranet.
- A discussion on measurement – internal – external – etc – quality/quantity
Full Notes: Getting your leadership to blog
* Comcast in the U.S. launched president's blog (ComcastVoices blog). Started as desire to e-mail, but not get responses.
* Blog solution: Supervisors and above. Can't lock it down - disadvantage. Anybody could get it to if they wanted to.
* He loved the idea. Was on board but has no time. Comms person serves up two times a week, or she gives him an idea for him to write.
* Lost momentum. Two-week gap. He wanted to do it but couldn't.
* Conversational - It's tough, but she's not in his head. Get inspiration from PR.
* "Undercover boss" was a successful topic.
* Marriott on the Move blog. Bill Marriott - Two years ago. He dictates, tells stories. Someone else writes it up as a blog post, and audio of Bill is also posted.
* You can edit it. It's conversational. Phone. Use it. Their words.
* Until January of this year, Avery Dennison had no intranet at all. CEO said he wanted to blog. He started blogging before the January portal. Writing isn't his strength. A few editors later, it petered into nothing. September - launched blogs, profiles, and bookmarks. Open to every employee.
* ALL employees - stop focusing on the CEO. There's NO editorial staff reviewing anything before it's posted. Only have four incidents where we had to take something out.
* Comcast in the U.S. launched president's blog (ComcastVoices blog). Started as desire to e-mail, but not get responses.
* Blog solution: Supervisors and above. Can't lock it down - disadvantage. Anybody could get it to if they wanted to.
* He loved the idea. Was on board but has no time. Comms person serves up two times a week, or she gives him an idea for him to write.
* Lost momentum. Two-week gap. He wanted to do it but couldn't.
* Conversational - It's tough, but she's not in his head. Get inspiration from PR.
* "Undercover boss" was a successful topic.
* Marriott on the Move blog. Bill Marriott - Two years ago. He dictates, tells stories. Someone else writes it up as a blog post, and audio of Bill is also posted.
* You can edit it. It's conversational. Phone. Use it. Their words.
* Until January of this year, Avery Dennison had no intranet at all. CEO said he wanted to blog. He started blogging before the January portal. Writing isn't his strength. A few editors later, it petered into nothing. September - launched blogs, profiles, and bookmarks. Open to every employee.
* ALL employees - stop focusing on the CEO. There's NO editorial staff reviewing anything before it's posted. Only have four incidents where we had to take something out.
* Also, *nothing* is anonymous! Don't want anonymous - identify which company you work for, since processes are different among countries, including benefits.
* Dictating is a great idea!
* CEO is great at e-mails. Send him an e-mail once a week. His response becomes the blog. 240 blog posts in 5 months. 60 are active.
* Moved from communication hierarchy. Go to natural bloggers, where the action is.
* Most popular is Health Matters. Can talk about anything. President only puts something out when he has something to say.
* Dictating is a great idea!
* CEO is great at e-mails. Send him an e-mail once a week. His response becomes the blog. 240 blog posts in 5 months. 60 are active.
* Moved from communication hierarchy. Go to natural bloggers, where the action is.
* Most popular is Health Matters. Can talk about anything. President only puts something out when he has something to say.
* CEO responds to other people's blogs. CIO & CFO participate in blogs. They don't feel the need to be the focus of the communication.
* 12,000 eligible employees. Office, managerial, R&D, sales, EEs in 60 countries.
* 15 languages - tabs, Intranets, & help. English is company's official language. People can blog in Chinese if they want. Translation software imported. The shell.
* Ghostwriter .... Mitre Corporation slow to come to their culture. People comment & ask questions. CEO responds.
* 12,000 eligible employees. Office, managerial, R&D, sales, EEs in 60 countries.
* 15 languages - tabs, Intranets, & help. English is company's official language. People can blog in Chinese if they want. Translation software imported. The shell.
* Ghostwriter .... Mitre Corporation slow to come to their culture. People comment & ask questions. CEO responds.
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