Hi All,

As promised here are the 10 factors I mentioned in my lightening talk to consider when assessing whether your organisation is ready for social communication. Please feel free to adapt and build. Always happy to stand on the shoulders of giants!

1. Structure
• Silos or teams
• Flat or tall
• Cross disciplinary or specialisations
2. Strategic drivers
• Customer focused v ego (eg to be the biggest / best), cost focus
3. Technology
• Business partners? Resourced well? innovative
4. Workforce
• Diversity in experience, thinking styles, representative of customer base, employees are advocates, futurists?
5. HR
• Using linkedin in, social media for recruitment
• 360 degree feedback in performance plan
6. Change Management
• E-change agents or e-change managers
• Implicit capability of the firm
7. Leadership
• Symmetrical in status, walk the floor, demand the corner office
• Blogging or edited newsletters
8. Marketing
• Voice of the customer
• Listening to social networks
• Crowd sourcing ideas
• CRM systems integrate with back office
9. NPD / R&D
• Voice of the customer
• Lean programs
10. Values
• Openness
• Transparency
• Flexibility
• Authenticity
• Relevance
• Integration
• Tolerance of risk, ambiguity and uncertainty

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