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What's hot in communications? Your list

Fri 11 Jun 2010 18:00:17 | 15 comments

To those of you who attended our UNconference session on Sunday, thank you! We had 19 breakout sessions, 3 lightning talks, and countless new connections and friends.

We asked UNconference attenders for two things: to write down the top communications issue/concern on a name tag, and to start up and lead a breakout session. Altogether, you shared a real-time list of what we're collectively dealing with, and where we need help and more expertise.

Your top issues and concerns:

Employees often don’t care about what’s important to management and vice versa
What role(s) should communications play in an enterprise 2.0?
How do I convince my executives to blog?
Employee participation in online dialogue
Getting through to staff who believe they are not being communicated to
Tracking and measuring the impact of social media
Is social media too social?
Avoiding the social media train wreck
What to do when another department “owns” social media and is not strategic
Where social media fits for our audience
Dealing with complacency and cowardice
Keeping up with technology
Proving value of communications to executives
How can I use mobile to support my PR strategy?
Metrics that matter to leadership
What’s the next big “new” thing?
My boss thinks social media is a “fad”
Our IT group can’t keep up with the needs of our intranet
Large employee change – tough buy in
Engaging employees with the intranet
Best tools for creating a conversation with employees
When is it “time”? Is one unflattering tweet reason to stop everything and react?
Balancing reputational risk with more open communication from employees
How do we incorporate social media technology in a regulated industry like investment banking?

Does anything on the list strike a chord with you? How are you dealing with it?

Comments

Liz Guthridge 23 months ago

The UNconference sounded great! Great list. I am surprised that these issues and concerns didn't rise to the top:
-- Customers, especially customers changing needs and expectations (primarily external yet also internal too)
-- Crisis management, especially in this age of so many self-inflicted crises
-- Leadership challenges, especially alignment, as in talking the walk

Along with change leadership, I'm working with clients deal with these issues these days.

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